As opposed to network marketing agencies, independent marketing agencies is a relatively small agency where you as a digital freelancer will have direct and close contact with the top management and other departments of the organization. Your work will be visible and checked by the managers so it is very important to get it right from the first time onward. To know about the pros and cons about working for an independent marketing agency as well as the differences between an independent marketing agency and a network marketing agency, click here:
Here are 7 tips all digital freelancers can benefit from when working for an independent marketing agency:
- Keep Learning And Updating Your Skills
The digital world is always changing. What was a trend yesterday may be useless tomorrow. As a digital marketer, you must already have in-depth knowledge of topics such as SEO, paid ads, content marketing, social media marketing, etc. Each time Google updates its algorithms, new SEO practices come into play. If you aren’t constantly updating your skill set, you may not achieve the results the marketing agency expects from you. e-Learning is one of the best ways to keep you actualized. On top of that, buying the latest books from experts in the field will also allow you to keep yourself ahead of the game.
There is also plenty of information on the web that will help you without you having to incur in serious costs. Making sure you read, learn, and apply what you have learned every month or two is essential for success in the fast-paced environment of digital marketing.
- Acquire and Strengthen Your Interpersonal Skills
Contrary to working in a normal job, you will be contacting different clients over time. It is important to make rapport with the other party to ensure things go as smooth as possible and that there will be possibilities of work in the future as well. Be prepared. Before meeting with a client, check his social media profiles and see if you have any interest in common. This will help you “break the ice” once you meet and will give the opportunity of a friendly, yet professional talk.
You have to do your homework. It isn’t enough to know and understand the client. It is of paramount importance to know his or her company as well as the whole industry it belongs to. Finally, communication should never be underestimated. Make sure you know what the client wants and make sure the client completely gets what you will be delivering. This is key to a successful digital freelancer-client relationship.
- Simply Be Passionate About What You Do
When you have passion about your career, it is inevitable that you will deliver fantastic results. In fact, being passionate about what you do as a freelancer marketers is the number one factor to succeed when working for an independent marketing agency. Passion is an energy that can be conveyed and the people you will be working for will notice it – and appreciate it. Loving your profession will also make work feel like an effortless endeavor. Working on any project and keeping your knowledge up to date will ensure your enjoy your work instead of seeing it as a burden. - Strengthen Your Project Management Skills
As a digital marketer, you may be working on many projects at the same time. This requires that you meet deadlines while at the same time you should maintain high quality standards. Procrastination is the worst enemy of a digital freelancer and you should learn how to manage your time effectively. The single most efficient tool to keep you on track is having a schedule and sticking to it.
Freelance marketers will have to send e-mails on a regular basis. On top of that they will have to post constantly on social media pages. AdWords campaign also have their time frames. You can use Google Calendar or an Excel file for this purpose which will work just fine and they are both free services. If you want a more complex method, then Brightpod will provide you with more tools for you to use. - Never Forget to Test Your Work
The most important thing for people hiring marketing agency’s services is results. Fortunately, there are many analytics that allow you to measure them. With every strategy you design for every client, you should have specific goals and a post-evaluation method to see if those goals were achieved. Bounce rates, leads, conversion rates are just a few of the indicators to use to measure the marketing campaign’s success. Also, take notice of ROI (return on investment) since clients will really love to know how much money they made when compared to the money they invested – in case of a positive ROI.
A/B Testing is one of the most powerful techniques you can use to help your client achieve higher conversion and increased leads. This is done before the tactic (e-mail marketing, landing page, etc.) is shown to actual consumers and the goal of it is to choose the single most effective design, content, etc. that will increase results.
- Offer a Small Freebie
If you have a regular client that gives you high paying work, then you offer a small freebie in return to strengthen your working relationship. Offer a helping hand or give them some support when it is visible that the agency needs it. However, don’t do this too often as it will take too much of your time and the client will become accustomed to it – so he won’t appreciate it anymore. - Be Flexible and Adaptable
Agencies have different and specific needs. As a digital freelance marketer, your way of working shouldn’t be rigid. In case the agency asks you to go to their offices some time or another, gladly accept to do so. Although, as a freelancer you may have thought you wouldn’t have to go to “work”, some independent marketing agencies actually want to keep more in touch with you on a personal basis. Any other terms that the agency may impose to you, be flexible and also willing to negotiate the terms so it ends in a win-win situation for both parties.
By following these tips you will be able to grow your career as a digital freelancer. If you want to know about working opportunities, make sure you visit SphereLondon.co.uk, a digital recruitment company that will help you land a freelance job at an independent marketing agency.
